THE VINTAGE COLETTE WOMAN SERIES: ENO OKAFOR
My Mom Taught Me How To Sew
At DLV, we dress women elegantly for everyday living. Our clothes are simple classic pieces with a touch of graphic detailing, helping women look dressed up without trying too hard. As such, we have two main brands tailored for that purpose. We have our maxi dresses, which also are our best sellers. And we also have DLV Chic, for the young and contemporary who like to wear a bit more daring outfits.
I picked up sewing from my mother after secondary school, during the ASUU strike, while i was waiting for admission into the Federal University of Technology, Minna. During that period I gave my mum attention and watched as she taught me the basics I needed to know about sewing. During that process, I thought to myself that I might as well sketch what I want to make and that’s literally how I got into fashion design. While in university, I continued to design and began my foray into pattern making.
We Want To Create a Lifestyle Shopping Experience
Diana a La Vid started in 2012 and I am really glad I am doing my own thing. At DLV we source all our fabrics locally, every two weeks to be precise. We cater for women of sizes 6-18 range but if we use a certain fabric for a specific style, we only make one of that style in each size. So if you see something in our store and you don’t get it, and it goes, you wouldn’t get another one of that same style and same fabric. Sorry *Laughs*
In the next five years, we would love to own our own DLV building in a centralized location in town. This business was actually a beneficiary of the previous administration’s YOUWin Grant. It enabled us to get as far as we have been able to get. But in a few years, we would love to own our very own space and be the leading retailer of high street fashion. We want to create a lifestyle shopping experience for consumers, both female and male alike.
Business Owners Struggle to Pay for Things like Their Own Electricity
The electricity situation is something that I would ask the Nigerian government to address if I could speak with them. I would also ask that they give us more tax incentives and reduce simple things like VAT. As business owners we are already struggling to pay for our own electricity, which is extremely expensive. If the VAT or other tax bills were at least reduced, this is money that we could be reinvesting back into our businesses. We could pay higher salaries and do more in the country.
The Vintage Colette Brand Is Very Creative
As a designer, I can tell you that I think the Vintage Colette brand is very creative. The texture of the fabrics are very appealing and the brand just has a range of concepts that work for different people and different lifestyles.